Luna Zhu

AI Product Strategy | Growth | Pricing & Monetization

I help mature businesses unlock growth with AI products, platform capabilities, and monetization strategies. Across 10+ years at Amazon Retail and AWS, I’ve translated complex customer behavior, cloud economics, and technical capabilities into measurable results across GenAI commerce, global sizing, and enterprise infrastructure.

Senior Product Manager at Amazon · Ex-AWS

Greater Seattle / Remote US
STRATEGY, MEET SCALE

A few numbers.
A bigger story.

11+

Years across product,
finance & growth

$1B+

Projected 5-year revenue
AWS observability product

500K+

Customers in the
virtual try-on A/B test

30K+

China FBA sellers
in the sizing analysis

01 / THE JOURNEY

Strategic Trajectory.

From pricing fundamentals to GenAI experiences and ML platforms.
Click any milestone to explore the role and the impact behind it.

2015 TODAY
Swipe to explore

02 / SELECTED WORK

Complex challenges.
Considered solutions.

A closer look at how I connect customer insight,
product decisions, and commercial outcomes.

MONETIZATIONCLOUD / SAAS

A growth engine,
built into the pricing.

Defining the early roadmap, pricing, and go-to-market strategy for a new AWS observability product—from customer research to sustainable unit economics.

KEY METRICS

$1B+projected 5-year revenue
100+ bpsportfolio margin lift
1M+customers & partners

KEY DECISIONS

  • Align pricing units with customer usage and value.
  • Use free trials and predictable tiers to support migration.
  • Pair efficient architecture with packaging to protect margins.
GLOBAL STRATEGYPLATFORM THINKING

Better fit starts
with better foundations.

Turning seller research and a normalized return-rate gap into an ML size-mapping platform, scaled from a 20-seller pilot to 30K+ China FBA sellers.

KEY METRICS

100–200 bpsnormalized sizing gap
20 → 30K+sellers: pilot to scale
$200M–$500Mannual cost at issue

KEY DECISIONS

  • Normalize return data for category mix before attributing the gap.
  • Use garment measurements instead of customer body data.
  • Automate size mapping in Seller Central with ML.

Selected work across Amazon and AWS. Forecasts are labeled; experimental results are distinguished from launched outcomes.

03 / THOUGHT LEADERSHIP

Point of View.

Perspectives on customer confidence, AI economics,
and building products that create lasting value.

04 / MY PERSPECTIVE

Curious about people.
Rigorous about impact.

The best product decisions make sense for the customer and the business.

My path into product started with economics and pricing. At Amazon Fashion, I bring that foundation to GenAI shopping experiences and ML sizing platforms; at AWS, I connected early product roadmaps with pricing, packaging, and infrastructure economics.

I work from SQL analysis and customer interviews through Figma prototypes, technical requirements, and controlled experiments. I use those insights to prioritize features, align teams, and decide when a product is ready to scale.

GenAI product strategyFigma prototypingSQL & customer researchWeblab experimentationML platform requirementsPricing & packagingProduct economicsCross-functional leadership
EDUCATION

Master of Public Policy · USC
BA, Economics · Fudan University

CREDENTIALS

CFA Charterholder
AWS AI Practitioner · Solutions Architect

LET’S BUILD WHAT’S NEXT

A good conversation
can start something great.

Exploring senior product opportunities in AI, growth, and monetization.
Based in Greater Seattle. Open to remote roles across the US.

Say hello Connect on LinkedIn
SELECTED WORK / LUNA ZHU
Let’s talk about this work ↗